THE MARKETING
Accumulating millions of plays on a weekly basis is no easy feat, and Ostereo achieves this by providing unparalleled reach to broadcast, radio, streaming platforms and social media. We make data-backed decisions, leaving our artists the time to make amazing music.
THE ARTISTS
Ostereo takes a human approach to its artists, breaking the mould set by traditional industry with regular accounting, transparency and pragmatism. Our vast, international network of marketers, producers, writers and engineers is always at our artists’ fingertips, and ready to invest in their talent and creative freedom.
OUR TALENT
Without this, we wouldn’t be where we are today. Ostereo’s roster is made up of so many different styles, we find talent in every genre.
What We Do
The Development
Ostereo’s unique strategy merges traditional label techniques with data analytics to provide valuable insight and establish where to invest in our creative talent. By utilising our pioneering industry expertise we deliver world-class campaigns.
The Insight
Using analytics means we understand audiences, how to build new fanbases, predict spending patterns, inspire influencers, increase plays, views and engagement.
From the tech, to the conventional
Combining technology with our music industry expertise and tried-and-tested label methods continues to find the right recipe for success. This, in turn, empowers our artists and provides an effective platform by which to grow a sustainable career and ensure longevity.
“We continue to combine music, technology and data to break new music talent all over the world. Strategically investing in talented individuals and companies alike through our four core divisions: Recordings, Publishing, Management & Education with a long term vision for the future of the music industry landscape.”
Howard Murphy
Founder Ostereo