We value Artists. We believe that, now more than ever, amazing artists and their creative skills are the key to a successful future in music. We believe in our talent, their creativity and output. We give all our artists the creative freedom they need to develop and add value where necessary with our expertise and network of Grammy & Ivor Novello-winning producers and writers. Our passionate team of music enthusiasts work tirelessly to ensure we maximise the success of every artist signing.
What is Ostereo?
Ostereo is a data-driven music company creating, releasing and marketing music globally.
How is Ostereo different from other labels/companies?
We have invested in technology and recruitment to deliver campaigns that grow audiences, streams and engagement to generate revenue from day one. We account to our artists every 30 days, allowing them to pursue sustainable careers from their music. We have ditched the traditional industry model of ‘see what sticks’, and remove the guesswork from releasing music by making data-backed decisions and analysing trends.
Ostereo’s core team is made up for A&R, Social Media Managers, Playlisters, Influencers, Sync Managers, Marketeers, Accountants and legal professionals, having expanded significantly since our inception in 2016. Here is a little more about some of the roles at Ostereo:
Playlisters: Our playlist team have successfully built relationships with both in-house DSP and independent playlisters across multiple genres. This means an additional audience reach of 100 million+ is at our artists’ fingertips at all times. Playlists add streams, fans, revenue and weight to a campaign.
Influencers: We understand social media and the trends that power it, so our team reach out to people and brands with influence across all social media to maximise the success of our artists’ music.
Sync: Our sister company, Amurco Music, has grown in 10 years to become an international sync and licensing operation UK offices and plans to open a North American office in 2022. Our dedicated music teams pitch tracks to music supervisors, brands, ad agencies and production companies worldwide. We also licence music to over 12000+ retain outlets throughout Europe, Asia, Australasia, the Americas and Africa. Clients include Ferrari, Mercedes-Benz, Ikea, Jimmy Choo and Seven Eleven, to name a few.
What does a typical Ostereo deal look like?
This depends on the type of deal best suited to you; i.e. Recording, Publishing or Management. Generally, revenues are divided 50/50, and 80/20 in the artist’s favour for live and ancillaries. Every artist is different so every deal we do is treated with this in mind.
Do you only work with specific genres?
Our roster (like our record collections) is eclectic to say the least. We are a happy home to multiple genres including EDM, Pop, Acoustic, Alternative, Classical and Country. We look for talent, irrespective of genre.
Do you only sign artists from certain countries?
Our artist-base is so international that the sun never sets on Ostereo’s roster – Skype, email and phone are our holy trinity. Our teams work around the clock and we run campaigns and communications with our artists from both our UK offices.
Can I submit my music to Ostereo?
Though we are not currently taking demo submissions, our A&R team work hard utilising our proprietary tech to uncover the best upcoming talent – so keep doing your thing and we’ll find you soon enough!
Why is Ostereo’s recruitment process different?
We have a strong commitment to equality of opportunity with regard to broad socio-economic representation in the music industry.
According to a 2017 study by the Sutton Trust, privately educated people are significantly over-represented in the music industry, as well as the entertainment industry generally.
One way we think we can help tackle that issue is in how we recruit. We ask anyone applying for a role at Ostereo to leave out details of where they went to school or university. This helps us remove any unconscious bias from our own recruitment process and hopefully also encourages people who weren’t educated privately to apply with the same level of confidence as those that were.
If invited to interview, candidates are of course free to talk about their education in as much detail as they feel comfortable, including where they studied. However, at interview stage, we’re far more likely to be interested in a candidate’s passions and interests than we are in their academic background.
We are by no means anti-private education. But we understand that people from state school backgrounds may feel more confident in applying when they know they’ll only be considered on the basis of their own achievements and not on the basis of where they were educated. It’s a small step but we hope it’s a positive one.