We value artists. We believe that, now more than ever, amazing artists and their creative skills are the key to a successful future in music. We believe in our talent, their creativity and output. We give all our artists the creative freedom they need to develop and add value where necessary with our expertise and network of Grammy & Ivor Novello-winning producers and writers. Our passionate team of music enthusiasts work tirelessly to ensure every artist we sign is successful.
What is Ostereo?
Ostereo is a data-driven music company creating, releasing and marketing music globally.
How is Ostereo different from other labels/companies?
We have invested in technology and recruitment to deliver campaigns that grow audiences, streams and engagement to generate revenue from day 1. We account to our artists every 30 days, allowing them to pursue sustainable careers from their music. We have ditched the traditional industry model of ‘see what sticks’, and remove the guesswork from releasing music by making data-backed decisions and analysing trends.
Ostereo’s core team is made up of A&R, Social Media Managers, Playlisters, Influencers, Sync Managers, Marketeers, Salespeople, Accountants and legal counsels, having expanded significantly since our birth in 2016. Here is a little more about some of the roles at Ostereo:
Our playlist team have successfully built relationships with both in-house DSP and independent playlisters across multiple genres. This means an international audience reach of 100 million + is at our artists’ fingertips at all times. Playlists add streams, fans, revenue and weight to a campaign.
We understand social media and the trends that power it, so our team reach out to people and brands with influence across all social media to maximise the success of our artists’ music.
Our sister company, Amurco has grown in 8 years to become an internation sync and licensing operation with two UK offices and plans to open a North American office in 2019. Our dedicated music teams pitch tracks to music supervisors, brands, ad agencies and production companies worldwide. We also licence music to over 10000+ retail outlets throughout Europe, Asia, Australasia, the Americas and Africa. Clients include Ferrari, Mercedes-Benz, Ikea, Jimmy Choo and Seven Eleven, to name a few.
What does a typical Ostereo deal look like?
Rome wasn’t built in a day, so our typical term length is 2 years. Revenues are split 50/50 and 80/20 in the artist’s favour for live and ancillaries.
Do you only work with specific genres?
Our roster (like our iPods) is eclectic to say the least. We are a happy home to multiple genres including EDM, Pop, Acoustic, Alternative, Rock and Country. We look for quality, irrespective of genre.
Do you only sign artists from certain countries?
Our artist-base is so international that the sun never sets on Ostereo’s roster – Skype, email and phone are our holy trinity. Our teams work around the clock and we run campaigns and communications with our artists from both our UK offices.
Can I submit my music to Ostereo?
Though we are not currently taking new submissions, our A&R team work hard utilising our proprietary tech to uncover the best upcoming talent – so keep doing your thing and we’ll find you soon enough!